Startups find it a challenge to bring their brand in front into the marketing arena. The market place is crowded and every business wants their share in it. Customers are hit with millions of marketing messages on a daily basis. Moreover, startups are cash strapped and do not have the funds to invest in digital marketing. Yet there is no need to worry, just go ahead and read these tips on affordable digital marketing. Above The Fold Media suggests viable strategies for startups.
Move to social media
Digital Marketing is a cost effective way to market any startup. Even today, https://seoservicesnewyork.org/ still supports it as the best platform to promote your brand. It offers the right exposure for your business helping you connect with potential customers. When you are on the social media, ensure you build your brand voice. You can post regularly but ensure there is uniformity to your posts. Bombarding the customer with brand messages can only make them feel irritated. Statistics from Buffer App informs that the recommended post number is between 5 and 10 in a week. For Twitter it would be 5 per day and LinkedIn and Google+ can settle for 1 in a day.
Know your customer better
Brands use social media for marketing promotions. This is a wrong strategy. Instead share information that the customer would prefer to enjoy and add promotional content on an occasional basis.
Interact with followers
Social media is the most contemporary platform to interact with current and potential customers. Pamper your followers making them feel valuable to your business. There are chances of receiving complaints or social confrontations. In such cases it is best to show poise and showcase your customer service potential. It is but natural for startups to face hiccups, approach them strategically and win the good will of the customer.
Opt for small investment platforms
There are various social opportunities all you have to do is to understand the USP of your business. Some of the strategies to experiment are pay to play on Facebook, LinkedIn premium services and sponsored tweets.
Importance of content
Content is still the core of any digital marketing business. Startups should not overlook content marketing. It is the vehicle to convey brand message. An unclear content will send fail to send the message properly.
Content marketing is not throwing messages
Content marketing has to be effectively planned. Engage in research and formulate strategies based on USP. The message should go around the USP. Only talk of the benefits and do not bother much on the features, because that is what a customer wants to hear.
Creative and cheap content
Creative content is not expensive, quality content can be procured from Elance, Fiverr and Craigslist. On Fiverr you can get animated video about the product at a fraction of the cost. Startups can depend on explainer videos and they are effective in reaching to the potential customers.
Turn page visits to conversions
There are free tools to monitor the visitors’ action on your website. Google Analytics can help in understanding the users’ pulse and promoting a rich customer experience.